Ruben Moya is a seasoned operations leader, business development professional, and agent of change with over 24 years of experience spanning the public and private sectors. Currently, he is the Director of Operations for Perch Advisors, a women-owned economic development consulting firm based in New York City. In this role, Ruben oversees operational strategy, process optimization, and client relations, ensuring that both clients and advisors achieve meaningful and lasting results.

Ruben’s career began at the age of 16, and his journey reflects an unwavering commitment to creating impact across industries and communities. In addition to his expertise in operations, Ruben excels at developing and driving sales strategies that deliver measurable growth. His ability to identify opportunities, cultivate relationships, and create tailored solutions has made him a trusted advisor to clients and colleagues alike.

Prior to joining Perch Advisors, Ruben founded Curated Cornucopia, a consultancy dedicated to helping business owners achieve their short- and long-term goals. Through customized strategies, streamlined processes, and hands-on support, Ruben empowered clients across industries to navigate challenges, identify growth opportunities, and build sustainable success.

Before launching Curated Cornucopia, Ruben spent five years with Cushman & Wakefield’s Retail Services team, where he supported multi-market business growth across North America and facilitated cross-border activity between the Americas, Europe, and Asia. In this role, Ruben drove business development, team coordination, and global account management, creating significant operational efficiencies and client success.

Earlier in his career, Ruben honed his skills in economic development and community engagement. At the Times Square Alliance, he spearheaded transformative initiatives, including a local incentive program that reconnected over 250-500K employees and residents (at the time an untapped potential) with neighborhood businesses. He played a pivotal role in rebranding the district’s online presence and launched Times Square’s first mobile app, which saw over 100,000 downloads during its initial rollout. Ruben also planned and executed some of the Alliance’s most high-profile events, including the New Year’s Eve Ball Drop, which attracted millions of attendees worldwide.

At the Brooklyn Chamber of Commerce, Ruben led the growth and evolution of NYC Business Solutions Brooklyn Center, transforming it into a celebrated hub for entrepreneurship and opportunity. He supported entrepreneurs through innovative outreach and strategic initiatives, fostered sustainable growth, and expanded access to resources in underserved communities. These experiences highlighted his ability to identify potential, inspire collaboration, and deliver meaningful results with creativity and precision.

Throughout his career, Ruben has successfully collaborated with a wide range of industries, including retail, hospitality, beauty, technology, fashion, entertainment, millinery, production, food and beverage, healthcare, and nonprofit sectors. His ability to adapt and tailor strategies across diverse fields has made him a sought-after advisor and strategist. Ruben consistently delivers impactful outcomes by building business pipelines, driving sales, optimizing processes, and identifying growth opportunities tailored to each industry's unique needs.

Ruben earned his Bachelor of Science in Marketing and International Business from New York University’s Stern School of Business, where he specialized in Entertainment, Media, and Technology. His education, combined with his professional accomplishments, positions him as a trusted advisor and an advocate for innovation and equity in all spaces he engages with.

Ruben’s passion extends beyond his professional life. A storyteller at heart, he brings creativity and humor to his pursuits, from mentoring yews or teaching underprivileged roosters how to read. He is committed to making every space—be it a neighborhood, a business, or a personal connection—a place where people can thrive.

Ruben’s guiding principle is clear: to leave the world better than he found it, one intentional space at a time.